I landed an exclusive interview last year with Chester Bennington, Linkin Park’s frontman.
The guy is as passionate about his clothes as he is about his music. He – not his wife – has the big closet in the master bedroom.
He told me he was teaming up with the owner of Liquid Graphics, an Irvine tee screen printer for action-sports brands, to launch a high-end rock ‘n’ roll clothing line called Ve’cel.
Ve’cel, which hit stores last year, can be found at the following Orange County shops, said brand manager Matt Tumolo: Relic Street & Style at the Irvine Spectrum Center, The Look at Fashion Island in Newport Beach, Disney Vault 28 at Downtown Disney in Anaheim, Planet Funk at Brea Mall.
Tumolo declined to release unit sales for Ve’cel and the total number of stores the brand is selling in.
Mark Morreale, store manager for the Irvine Relic, whose business is based in Lake Forest, has been selling Ve’cel since around December. He’s already placed two orders for T-shirts, ranging from $50 to $60, and hoodie zip-up sweatshirts that go for $123.
Of the 60 total T-shirts he’s ordered, about a third have sold. Of the 7 sweatshirts he ordered, five have sold.
“It’s selling well,” Morreale said. “When people first see the artwork on the clothes, they think it’s cool. Once they find out it’s Chester, they like it even more.”
(Register photo of Bennington, front, and Josh Merrell, owner of Liquid Graphics.)
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