
Saks Inc. announced Wednesday that it will discontinue its Club Libby Lu business.
There are 78 Club Libby Lu stand-alone stores averaging 1,100 square feet at malls nationwide, including its only O.C. shop at Downtown Disney that opened in 2004, according to its Web site. The chain employs about 1,700 employees, who will be offered severance packages.
The upscale department store chain expects to complete Club Libby Lu store closures by May 2.
Steve Sadove, CEO of Saks Inc., said: “Discontinuing the operations of Club Libby Lu is the appropriate decision so that we can focus 100 percent of our time and resources on executing the strategies of our core Saks Fifth Avenue business.”
In 2003, Saks bought Club Libby Lu’s 11 stores primarily as a growth vehicle. For the fiscal year ended Feb. 2, Club Libby Lu generated revenues of about $60 million.
The 8-year-old Club Libby Lu chain caters to girls ages 4 to 12. At the experience-driven stores, girls can dress up as princesses or rock stars; mix spa products like “Soapy Sundae” body scrub, lip gloss and “Kool Karma” body spray; and get their ears pierced, according to the retailer’s Web site.
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That’s a bummer. My daughter celebrated her 8th birthday there this year, and they staff was quite nice and they always seemed busy.
Interesting. Word is that Disneyland is opening up a “Bibbidi Bobbidi Boutique” in Fantasyland that would give girls makeovers into princesses and Disney starlets. The boutique would sell all the costumes and clothing and accesories needed to complete the look, in addition to charging for the makeovers.
With Libby Lu out of the way the competition is gone, but now girls will have to pay the 69 dollar ticket price to get in to Disneyland to get to the makeover boutique.
Or heaven forbid, Troy, they could go without the makeover. It is okay to say “NO” to your kids sometimes.
With their prices as high as a kite, it’s no surprise the stores are closing.
The description of Club Libby Lu is nauseating. This type of conspicious consumption (for 4-12 year olds!!) should be over in this type of economic environment…and obviously it soon will be.