Home Depot wants more business from Hispanics
November 17th, 2008, 8:00 am by Hang Nguyen, retail reporterThe Home Depot announced Monday the launch of its improved Spanish-language Web site.
Espanol.homedepot.com offers know-how information for home improvement projects as well as online specials and Home Depot services.
The retailer cited some Juniper Research data: the Internet is a preferred venue for Hispanics to research and access information, as they are more likely than non-Hispanics to research products online before shopping offline.
Hispanic online spending is expected to reach $21.6 billion by 2011, Home Depot said.
Home Depot and Best Buy are among only a handful of other large U.S. retailers offering Spanish-language online shopping, according to The Wall Street Journal.
Several years ago, Home Depot set up a partnership with Telemundo to create the first Spanish home improvement show and instituted bilingual signage and packaging in its stores. It also conducts bilingual how-to clinics and kids’ workshops in stores located in top Hispanic markets, according to The Wall Street Journal.
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